Wednesday, May 30, 2012

How online ads help CPG sales

Nielsen Catalina Solutions, a joint venture between Nielsen, the insights group, and Catalina Marketing, the agency, drew on 800 studies from the last seven years, using data from 300 brands and 80 firms.

Mike Nazzaro, CEO of Nielsen Catalina Solutions, suggested companies in the consumer packaged goods (CPG) industry, one of the most valuable ad categories, still under-represented the web in their media mix.

Overall, it was reported that the ratio of incremental sales delivered versus the amount invested in ads - in the form of cost per thousand - based on actual purchase figures reached an average of $2.97.

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