Thursday, May 10, 2012

How Social Media Has Changed Brand Engagement


social media evolution
BLOGGER VERSUS REPORTER
In 2007 and 2008, much of the conversation was heated with bloggers and reporters going at each other while we examined social media’s impact on journalism.
The general consensus was that bloggers were lonely losers living in their mom’s basements … but all of that was about to change.
VIRAL TAKES OVER
With acceptance of social media came the campaigns in ’08 and soon “viral” was the word du jour with everyone scrambling to get that precious link passed around.
SOCIAL BLUNDERS
As social media campaigns became more important throughout 2008, clients began demanding the skill-set from agencies and marketing budgets began to shift to digital.
Of course, in the rush to deliver, some agencies and brands had very public blunders. Who could forget Motrin’s moronic mistake of insulting the very women they were trying to reach, which gave rise to the power of mommy bloggers everywhere.
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