Sunday, May 27, 2012

Local and social drive growth


The smaller the media market the bigger the gains in the current recovery, and that may be because small operators have the flexibility to instantly adapt, said Leigh Ellis, president of Radio One Communications.
Everyone is trying to find what new technologies work for them, with social media still holding potential for extending media's reach.
In the billboard industry as well, technology is all the rage, with electronic billboards with targeted messages appearing across the landscape. The new electronic boards are considered such powerful communicators that billboard companies are willing to promise municipal planning bodies they will take down three traditional boards for every digital one they put up.

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