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According to the IBM retail economic indicator, a cloud-based analytics report that examines the state of the online retail sector, mobile commerce grew more than 13 percent, while online buying grew more than 6 percent in March 2012.
The most notable development over this first quarter period was the continued growth of mobile commerce sales which accounted for 13.3 percent of online retail sales, double the number seen in the same time frame the previous year.
Online Retail Sales for Q1 2012 versus Q1 2011:
- Consumer Spending: While total online sales were down 1.9 percent over Q1 2011, sales increased 6.3 percent from February to March 2012.
- Mobile Sales: Sales from mobile devices reached 13.3 percent, up from the 7 percent in Q1 2011.
- Mobile Traffic: 17.1 percent of all online sessions on a retailer’s site were initiated from a mobile device, exceeding the 6.1 percent over this same period in 2011.
- Mobile Devices: Apple’s iPhone continued to rank one for mobile device retail traffic at 6.5 percent with Android taking second at 5.9 percent. iPad came in third at 5.3 percent.
- Social Traffic: Shoppers referred from social networks generated 1.1 percent of all online traffic over Q1 2012, identical to the 1.1 percent seen in 2011.
- Social Sales: Shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales over Q1 2012, an increase from the 1.7 percent seen over this period last year.