Tuesday, May 22, 2012

Mobile Phone Shoppers Show Growing Preference for Text Marketing

The maturation of the mobile phone market has put a powerful shopping tool in the hands of an ever-growing number of consumers. And recent research shows that they are taking full advantage of it.

According to a February 2012 survey of online US adult mobile phone owners commissioned by advertising company Placecast and conducted by Harris Interactive, one in five mobile phone owners has made a purchase online via their device. Unsurprisingly, smartphone owners were more likely to make mobile purchases than feature phone owners. But the poll also revealed that consumers were most often using mobile phones to facilitate their in-person shopping—half of smartphone users said they had used a phone-based GPS or mapping tool to find a store’s brick-and-mortar location.

Read the more in-depth article here

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