Here’s a newsflash: Internet is not killing the retail star. But how can this be? Isn’t e-commerce keeping consumers on their couches?
Far from being the death of brick and mortar, internet traffic is determining where and when to open more physical locations, what to stock, and how much square footage to give to a particular market. Time and again, we are witnessing how the most consumer-focused retailers are drilling down into their data and expanding based on digital sales volume, customer profiles and trends. They are making smarter, more strategic decisions, growing precisely where they need to, which is extremely positive for the retail sector as a whole.