Tuesday, May 8, 2012

Predicting the Next Social Media Trend Using Social Media Analytics

Track Social's Social Media Zone is a portal for assessing the activity of all Social Media Brands on the major platforms - Facebook, Twitter, LinkedIn and YouTube.

We looked at the leaders in Audience Growth Rate in order to predict what might be the next big thing in Social. Some of the growth leaders you've probably heard about in the news, others maybe not.
Social growth measures how many new connections a brand is making across the already well-established social media platforms.
In other words, how well are these new social utilities leveraging their visibility on more established social media platforms like Facebook and Twitter in order to spread their name, generate buzz and sign-up new members?
Track Social's Social Media Zone shows the Social Brand Map, which plots how social media sites are performing on, well, social media. The color of the balls represents how quickly it is growing - with red and orange indicating hot and fast growth. This means the hottest social sites are establishing new connections with online users faster than the rest of the pack.

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