Tuesday, May 8, 2012

The rising of kirana stores.

Snehamoy Mukherjee leads the analytics practice at Technopak Advisors and has over a decade of experience in the analytics industry having worked in multiple domains like retail consulting, FMCG /CPG, insurance and market research. Prior to joining Technopak, he was director of analytics with Dunnhumby, the premier retail consulting organisation in the U.S. and Europe.

He recently wrote an article in The Smart CEO about the changing trends in the traditional retail space in India, especially on account of opportunities being created by AaramShop.

He wrote that even before the controversy surrounding the relaxation of FDI norms in retail exploded in India and obituaries for local kirana (mom and pop) shop owners were being written and bandied about, a quiet revolution has been taking place in the backyards of the Indian retail industry. The reason he calls it quiet is because it has been slow, silent and systematic, without the usual fanfare and brouhaha that accompanies any disruptive business ideas that begin to take shape nowadays. 

And the reason he calls it a revolution is because it is surely changing the way Indian consumers are beginning to shop from their neighbourhood kirana stores. But even more importantly is the fact that kirana shop owners are again, re-inventing themselves to provide Indian consumers with the best of service and convenience. The company that is facilitating this fight-back and arming them against both modern retail and future multinational retailers is Aaramshop. 

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