Wednesday, May 30, 2012

Traditional retail stores go for a modern makeover to woo customers

Today's article in the business paper Mint, looks at the changing dynamics of traditional trade in India. It explores the reasons why the change is necessary and how the various manufacturers and brands are taking up the challenges of addressing the fast changing definition of "traditional trade".

AaramShop identified this change early and has built its services and processes to address the changing state of the traditional retailers and its impact on brands.

The article in Mint refers to AaramShop as a vital solution which address the changing shopper habits where in the younger consumer is more keen on doing online shopping for grocery and an ideal solution could is online shopping which is integrated with the well-penetrated general trade retail stores for last-mile connectivity. 

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