Thursday, May 31, 2012

With Shopkick, Target Takes On Showrooming

Target, whose recent moves have indicated it won’t let price-comparing, smartphone-wielding customers leave their stores without a fight, announced today that it is offering its customers nationwide incentives via the Shopkick mobile app.

The retail giant, which had been testing the location-based shopping app Shopkick in stores in seven cities, is now making it available at all 1,764 stores nationwide. When guests walk into their Target store, the Shopkick app rewards them with points known as “kicks,” and as they walk around the store browsing, they have the opportunity to scan products—ranging from everyday items like food and cleaning supplies to specialty products like electronics and toys—for additional kicks.

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