Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation.
The Yahoo Marketing Dashboard has four components: search engine and directory listings; online reputation management; campaign tracking; and site traffic analysis.
Tom Byun, general manager, Yahoo Small Business, said the company has almost 10 million small business users of products including Yahoo Finance and mail, as well as "intendeds." "This is a very proven, long-standing business that's also highly profitable," Byun said. "We're now taking it beyond web hosting to, 'How can you help me grow my business and manage it day-to-day?' "
American Express Open is one of the launch sponsors of the management system, which also promotes non-Yahoo marketing platforms like Orange Soda and Constant Contact.
Byun could not confirm that Yahoo Small Business will be placed under the new Commerce division mentioned as part of the restructuring promised by new CEO Scott Thompson, but, with display advertising sales down, the Yahoo Marketing Dashboard could be a solid revenue play.