AaramShop in Media
Brand Engagement Center
Sunday, June 3, 2012
2012 Global CEO Study, By The Numbers
IBM’s interviews uncovered a number of interesting trends; here are just a few.
On the leadership agenda for CEOs, three leadership traits they said they must exhibit to be successful:
Customer obsession (61 percent)
Inspirational leadership (60 percent)
Leadership teaming (58 percent)
Outperformers excel at acting on insights and these CEOs are after more
advanced business analytics
to help them mine data tracked online, on mobile phones, and in social. On acting on insights:
Almost one-quarter of CEOs said their organizations are below par in terms of driving value from data.
Outperforming organizations are twice as good as underperformers at accessing and drawing insights from data.
Outperformers are also 84 percent better at translating those insights into real action.
CEOs are prioritizing customer insights far above other decision areas:
73 percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data.
Compared to their mature-market counterparts, growth-market CEOs are pushing more aggressively to improve insights across all areas of their organizations, including customers.
Seven out of every 10 CEOs are making major changes in their organizations to deepen the understanding of individual customer needs.
Read Full Article Here
The Pre-Purchase Behavior of Shoppers.
Is 'geofencing' the best defense against showrooming for physical stores?
World Map of Social Media
Mobile is the future
Share to Twitter
Share to Facebook
Share to Pinterest
Chief executive officer
Post a Comment