Monday, June 18, 2012

Digital’s Share of Ad Spending in India Begins to Blossom.

Advertising spending in India experienced modest growth from 2010 to 2011 and will accelerate in the coming years, according to a March report from the Federation of Indian Chambers of Commerce and Industry (FICCI), produced in conjunction with global consultant network KPMG

Ad revenues reached INR300 billion ($6.38 billion) in 2011, up 12.8% over 2010, and are forecast to increase to INR586 billion ($12.46 billion) by 2016. This represents a modest uptick in sustained growth, with a compound annual growth rate (CAGR) of 14.3% from 2011 to 2016.

Read more here.

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