A new study shows that women exert 46% more influence over men than over other women. On Facebook, I mean. Well, that’s what the study was about, so it could be true in real life as well. . . someone should do a study on that. . .
This study, was designed to quantify the power of your peers on a social network. The bait was a movie-rating app for Facebook. Over the course of the study, 42,000 messages about the app were sent out to the friends of more than 7,000 users. The messages went out to a random selection of friends to avoid what the researchers call ‘homophily bias.” That’s the concept that we tend to hang with people who have similar interests, so if I like an app, my friends will like it too because we share that interest, not because I influenced them.
Still with me? Good, because there’s a gold nugget at the bottom of this river.
Here’s what the study reveal:
- Men are 49% more influential than women.
- Women are 12% less susceptible to influence than men
- Women exert 46% more influence over men than over other women.
- Influence also increases with age, with people over 31 being 51 per cent better at convincing their friends than those under 18.