Facebook, after a less than stellar 8 days on the NYSE, is taking a step back from the big lights and glitz and glamor and is focusing on the small business owners.
Small business owners make up so much of the marketplace today and while it may feel as if there is a bit of over saturation for those companies that help small business owners, there are still too many lagging behind.
Small business owners whose marketing budget does not have a line item for a community director are at a disadvantage as they are not able to hire the third party that will be able provide them will all the features that are afforded to bigger companies.
Especially online and in the social spectrum as there are third parties that are creating some unbelievable tools for analytics but they are out of reach for many of the small business owners.
Facebook Targets Small Business Owners These welcomed changes are a big deal for the DIY small business owner as the functionality that has been afforded to other companies through hiring third parties, has now become available to them for FREE.
The administrator levels is not necessary a big deal for the DIY small business owner however, for those that are able to budget and have assistance with their Facebook page, this is a big deal.
Actually, Facebook has defined the roles and levels to better assist the small business owner with relinquishing some control but with limitations.
The manager has full control of the page from creating posts & ads, editing the page & apps, commenting, deleting comments, sending messages and viewing Facebook insights.
There is a lot of data that that small business owners can capture and act upon to better serve their target market.
Scheduling does help many of the small business owners as they can sit late at night and schedule a posting for when their target market is most active and accepting of their posting.