Wednesday, June 27, 2012

The five mega-trends shaping tomorrow's customers.

"Over the next decade, success or failure for consumer goods companies and retailers will be measured by the speed and thoroughness with which we're able to adapt to change at all levels - global, national, local and personal.

With continuous innovation, companies that serve tomorrow's consumers will need to build more sustainable businesses; collaborate toward better optimized supply chains; and drive brand value and sales through greater engagement with increasingly sophisticated and tech-savvy consumers."

Says Muhtar Kent, the chairman and chief executive of The Coca-Cola Company, and co-chairman of the Consumer Goods Forum (CGF), an industry association bringing together retailers and manufacturers. Read his mega-trends here

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