Tuesday, June 5, 2012

How in-store shopping principles drive omnichannel retail.

The convergence of websites, kiosks, tablets, smartphones and social media with brick-and-mortar stores is the backbone of today’s exciting retail world. But where would the omnichannel environment be without sound marketing principles on Main Street? 

To better understand the synergy, NRF asked Array Marketing’s EVP for Marketing and Business Development Rob Gruen to explain why retail executives should not overlook basic in-store principles, and what retailers need to be doing to have an effective strategy on both fronts.

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