|Image via CrunchBase|
The "2012 Social and Mobile Commerce" study, a joint research project by Shop.org, comScore, and The Partnering Group stressed the importance of social media for retailers since nearly two out of five online consumers follow retailers through social networking.
consumers reporting that they already follow an average of 9.3 retail companies through that website compared with the average of 6.9 retailers they follow on Facebook and the 8.5 retailers they track via Twitter.
The main reason consumers follow retailers on social media -- locate product promotions.
Specifically, nearly four in 10 smartphone owners who shop online say they use their smartphone to take pictures of products and more than one-third said they send the pictures of the products they see to friends, and text/call friends/family about specific products while shopping.