Friday, June 22, 2012

Key takeaways from 2012 social & mobile commerce consumer study.

Shop.org’s May is Marketing Month event is closing on a high note this week as they released a new consumer study in partnership with comScore and The Partnering Group

Building on the results of the 2011 study, the 2012 Social & Mobile Commerce Consumer Study explores a range of U.S. consumer shopping behaviors and experiences via social media and mobile devices – the results of which tell us that social and mobile will only become further entrenched in so many aspects of shopping going forward. 

Fiona Swerdlow, Head of Research, Shop.org spoke with Shop.org’s research partners, Jennifer Vlahavas, Senior Director, comScore, Inc., and Peter Leech, Partner at The Partnering Group, to get some of their key takeaways from the 2012 study. 

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