Wednesday, June 27, 2012

Media Influence On Purchase Decisions.

According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile, and TV commercials drive viewers to go online to find out more.

When it comes to the advertising medium they find most influential in making a purchase decision, American adults are far more likely to point to TV (37.2%) than any other, including newspapers, the internet, and magazines.

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