Mobile reaches 86% of the global population and there are more than 5.8bn subscribers worldwide, according to We Are Social stats quoted in our Mobile User Experience Trends Briefing.
North America, Western Europe, Central and South America, Middle East and Central and Eastern Europe all boast 100+% mobile penetration.
Small businesses and mobile
74% of small businesses have yet to design a mobile-optimised version of their website, while just one in ten believe this is necessary.
According to stats from Serif, 40% don't even know how their existing website appears on a smartphone or tablet.