Monday, June 4, 2012

More than 1 in 4 Mobile Users will pay in-store using NFC by 2017

A new report from Juniper Research has found that more than 1 in 4 of US and Western European mobile phone users will use their NFC-enabled mobile phone to pay for goods in-store by 2017, compared with less than 2% in 2012. Worldwide, more and more NFC payment pilots are being launched and transitioning to full commercial service being spearheaded by both mobile network operators and financial institutions.

The report found that, while mobile retail payment services of all types are growing in popularity, the ability to “tap” an NFC phone against a POS terminal to make a purchase has tremendous user appeal. For mobile wallet providers and partners, NFC payments also provide new and personalised retail marketing and sales opportunities above and beyond the capabilities of debit or credit cards. NFC payments can also integrate with other NFC applications, such as metro ticketing.

No comments: