Friday, June 22, 2012

Online reviewers are altruistic

The main reason people leave online reviews is to help other consumers make good decisions (90%), according to a survey by Demandforce.

This was followed by a desire to share experiences (86%) and because posting reviews is seen as “a way of 
giving back”.

Just over half (51%) of respondents claimed that feedback they had left in the past 30 days had been mostly positive, while just 1% said it had been mostly negative.

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