Sunday, June 10, 2012

Order your rations online as kirana shops get e-identity.

How about getting the best prices from the neighborhood grocer without haggling? Or getting a chance to avoid making small-talk with nosey neighbors at the corner shop until your shopkeeper packs your bag with essentials? Enter AaramShop, a hybrid retail platform that integrates online shopping with traditional neighbourhood retailers, with focus on sales and marketing of daily essentials and groceries for the 'short-on-time, high-on-stress' consumers.

"Grocery is one of the few categories of shopping which has not gone online yet, not just in India but also across the world. We believe traditional e-commerce models will not work in the grocery segment – only because FMCG is a very well-distributed category where deep discounting is not done. It was to address these unique business challenges that we created the hybrid-retailing model of AaramShop," says Vijay Singh, director and CEO, AaramShop. He further adds that, "We believe that when you combine the physical proximity and the trust that a neighborhood retailer enjoys, with 24x7 accessibility of that retailer on the web, you have a unique and a very hard-to-beat business proposition."

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