Unless you’ve been without an internet connection for the last few months, you know that Pinterest, the photo pinning site is the current hot trend in social media marketing.
Studies have shown that Pinterest users are on the rise, they’re predominately female, 24 – 44but you’ll find men and other age groups around the edges.
Since the site revolves around visuals, it began as a place to keep wishes. The clothes you’d like to own, the decor you wish you could afford, the incredible cakes that you wish you could bake. Home, fashion and general inspiration photos ruled the site but slowly other categories started creeping in. Now, you can easily find celebrity photos, travel pics, and advertising (blatant or otherwise.)
With so many marketers on board, it’s time to ask the billion dollar question – are they wasting their time or do Pinterest picture posts actually convert? eMarketer has the answer.
Note that these numbers aren’t exclusive to Pinterest. The poll asks consumers to consider all image-sharing communities when answering.
The result? A surprising 32% of people said they bought something after seeing a photo on one of these sites.
It’s not a huge number, but it’s higher than I would have thought. I can’t say I haven’t been tempted by photos of quirky kitchen gadgets and clever, recycled art projects but I can’t remember ever clicking through with the intention of buying.