Monday, June 18, 2012

Pinterest’s Social Commerce Play

Interesting post by Leo Chen over at TechCrunch making three predictions about how the Rakuten-backed Pinterest will profit from social commerce.
  1. Branded pages for brands, stores and boutiques (competing directly with Facebook Pages)
  2. Integrated/Universal checkout (see it on Pinterest, buy it on Pinterest (drop shopping solution))
  3. Shopping channel on Pinterest ( – product focused, stripped of all the puppies
It’s an interesting and viable vision (read a business model not based on advertising revenue), although we’re not sure the future of Pinterest is an Amazon-style marketplace.
Instead we’d envisage the social commerce future of Pinterest as a hub for themed flash sales and deals – of both the local (a la Amazon Local) and national (a la Gilt/One Kings Lane) variety.
Think a visual version of Yipit/MyNines done right (EveryLodge for fashion/home).
  1. Flash Sales: Online and national retailers post up their deals onto special Pinterest themed pinboards e.g. sales.pinterest/home – users filter/get feeds based on preferences
  2. Local Deals: Local retailers post up their deals onto city pinboards that can be filtered by category and brand e.g. local.pinterest/home
We think this kind of event-based social commerce represents a more viable future for Pinterest than an Amazon-style marketplace solution because events are inherently more talkable – i.e. shareable, allowing Pinterest to monetize the virality of the platform.
It’d also make Pinterest attractive as a target for Amazon – to consolidate its position in the local deals market, and turbocharge the e-commerce giant in the flash sales arena?
So, which would you rather see, Pinterest with ads or Pinterest with shopping?
And if it’s shopping – what flavour of shopping – Amazon-style marketplace or a flash sale events?

1 comment:

Anonymous said...

Thanks for the information! I have used pinterest on my site and the outcome was good, its SERP jumped from #112 to #3 in 2 weeks time.

The key is we must got our website pinned and repinned by many people, which is the hardest part. Most of pinterest users won't doing repin when they aren't like what we pinned.

I do simple thing to outsource it on fiverr and got my site pinned by 75 people, I don't know how can he did it just search by typing pinterest on fiverr and you will find it on the TOP. Many other seller offer pinterest service on fiverr but in my experience they can't make my website increase in SEO. I don't know why.

Avantages of Pinterest for SEO:
1. Once our website pinned it has backlinks counts.
2. You need to ping the links of your pins to the to get your website increase in SEO.
3. Even though Pinterest does not support anchor text (except the url link), it's still perfect for placing our keywords in description.