Wednesday, June 27, 2012

Retail Ready For Reverse Showrooming?

Many retailers have become all too familiar with showrooming, as mobile consumers shop their aisles and then order online or from lower-priced competitors discovered via mobile.

The obvious response to this is for retailers to attempt to interact with consumers as they scan and shop, whether through technologies like geo-fences or plain human observation by sales associates. That would be counter-showrooming.

But what if retailers could find a way to incent shoppers to scan products in their stores to promote sales of those products to others who are not in the store?

This would be true reverse showrooming, using the showrooms of retailers to sell their products to people not on location.

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