Tuesday, June 26, 2012

Rise of the Social Vending Machine

Here are two great examples of how social can enhance the (typically dull) vending machine experience;

Coke installed oversize vending machines – called the Friendship Machine – with a two-for-one offer button so high up on the machine it required people to work together – giving a friend a helping hand, or rather leg-up to reach it, and get two Cokes to share. Coke sales from the machines were 1075% higher than regular vending machines.
With the rise of Web 3.0 – the web of things – we think the next frontier in social will be POS and smart connected devices.



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