Sunday, June 24, 2012

Smartphone use in-store

English: Nokia 9210 Communicator
(Photo credit: Wikipedia)

42% of European smartphone owners use their device to compare prices in-store, while 13% claim to have switched stores after finding a better offer elsewhere.

The findings come from a report by Tradedoubler into smartphone usage in the UK, France, Germany and Sweden.

A quarter (26%) of respondents said they would buy more frequently if websites were optimised, and 50% of UK respondents said they become frustrated with the mobile shopping experience.

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