Monday, June 4, 2012

Study says mobile marketing has eight times the response rate of email.

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.

Cellit reviewed 1,180 campaigns sent by national retailers and analyzed how they are using SMS to grow their databases, retain loyal subscribers and drive sales. One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand awareness.

1 comment:

andrew peter said...

Yes mobile marketing has more importance and value than other kind of trend because nowadays every person has a mobile phone even keep it all the time so, they immediately respond a message or whenever they get any offer on a service, then they take interest in it and it makes mobile marketing more popular.