Saturday, June 30, 2012

Technology Grows in Importance for Retailers.

Innovations in information technology (IT) continue to transform the retail sector, with digital signage, payment processing, customer engagement and other solutions playing increasingly important functions, according to new research released today by CompTIA, the non-profit association for the IT industry.

Seventy-two percent of retailers surveyed rate technology as important to their business, CompTIA’s Retail Sector Technology Adoption Trends Study reveals. That figure is projected to increase to 83 percent by 2014.

But the study also indicates that large numbers of retailers have not yet succeeded in using technology as well as they could or should. Just seven percent of retailers report being exactly where they want to be in using technology, while 29 percent rate themselves as being very close.

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