AaramShop in Media
Brand Engagement Center
Sunday, June 17, 2012
Understanding the mobile user experience
Just 18% of brands describe their understanding of the mobile user experience as ‘excellent’ (3%) or ‘good’ (15%), according to Econsultancy and Tealeaf’s
Reducing Customer Struggle 2012 report
This compares to an equivalent combined figure of 45% for the overall online experience.
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