No one likes grocery shopping — you wander the aisles, feel up produce, and dump cans of SpaghettiOs and heads of lettuce into a cart. Then you have to trudge home — or at least to your car — with bags weighing you down on both sides. Some argue that it’s easier just to eat out all the time — that’s certainly a popular mentality in New York — and others might just order in via Seamless.
The U.S. grocery market is a $538 billion industry, and only 2% of that revenue comes via the web — a share that’s far less than in the pet supply, book, baby products and cosmetics industries, according to Forrester. That means it’s an area ripe for innovation and tech integration.
Read the online grocery shopping developments in the US here on Mashable and in an analysis of the trend in India here on Forbes.