Thursday, June 28, 2012

Why Supermarkets Are So 20th Century

No one likes grocery shopping — you wander the aisles, feel up produce, and dump cans of SpaghettiOs and heads of lettuce into a cart. Then you have to trudge home — or at least to your car — with bags weighing you down on both sides. Some argue that it’s easier just to eat out all the time — that’s certainly a popular mentality in New York — and others might just order in via Seamless.

The U.S. grocery market is a $538 billion industry, and only 2% of that revenue comes via the web — a share that’s far less than in the pet supply, book, baby products and cosmetics industries, according to Forrester. That means it’s an area ripe for innovation and tech integration. 

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