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Facebook’s mobile business strategy may be taking another step later this month with the launch of app-related advertisements — ads that could be a boon for developers, but could also lead to more privacy-related scrutiny.
The Wall Street Journal cites “people familiar with the company’s plans” in saying that Facebook will give advertisers a way to “place ads for apps directly in a users’ News Feed on their mobile devices.” And it doesn’t matter if the user has expressed an interest in the company.
Facebook would charge companies every time an app is installed on users’ smartphones, one of the people said. Facebook can charge significantly more for an app installation than it can for the traditional cost of every one thousand people who have viewed an ad.
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