What's the ideal marketing mix for ecommerce?
Should you focus on SEO, PPC, image search or social? And if social…should you focus on Pinterest? Facebook? Twitter?
The answer is: you want a bit of each to match different customer’s shopping style.
You need to look at the mindset of the shoppers using each of those channels to optimize for each of them and improve traffic, conversions and ROI.
BloomReach analyzed last-click conversion data across a number of popular ecommerce sites including Neiman Marcus, Guess? and Modcloth & identified four behavior styles of online shoppers - Hunters, Window Shoppers, Gardeners, and Gatherers.