Tuesday, July 3, 2012

Google Analytics Goes Mobile – Launches App Analytics

The Google Analytics team announced at Google I/O a new App Analytics functionality, to be added to the current Google Analytics offering over the coming weeks. Google already offers mobile SDKs for Android and for iOS, but until now they provided the same reports and metrics as the standard Web Analytics.
In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App owners and developers. In addition, they adjusted the registration flow to make it more streamlined for App developers. 
According to a recent article, mobile search traffic is on the rise, showing increases across different industries and website types. Google Analytics confirmed this trend with the following statement: “mobile now accounts for 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year.” All the above, and other mobile launches by Google, reinforce the company’s drive to improve the Mobile experience across the web.
Google will open the App Analytics beta to whitelisted users in waves, so if you are interested complete this beta signup form. According to the launch post, the reports will be available to all Google Analytics users by the end of the summer.

Mobile App Analytics

According to Google, the new Mobile App Analytics functionality is “designed to measure the entire mobile customer journey – from discovery to download to engagement. This enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle:
  1. Acquisition and user metrics such as downloads and new users
  2. Engagement metrics such as retention, crashes and conversions
  3. Outcome metrics such as app sales and in-app purchases
The following reports will be available through the new reports, but note that the new reports will be available to Apps using the new SDK v2.0.
New and active users: shows the number of new and active users who launch the app everyday.
Mobile app analytics analytics users
Google Play traffic sources: shows where visitors come from to the Google Play. This supports Google Analytics campaign tags. This means that if you send traffic to Google Play and tag your links, you will see this information in this report. If you are using Admob, Ad information will be automatically populated.
google play analytics

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