Saturday, July 14, 2012

How men and women interact with mobile differently.

eMarketer estimates that by the end of this year there will be nearly 116 million smartphone users in the US, as well as nearly 55 million tablet users. And in many cases, smartphone and tablet owners have made their mobile or portable devices their primary venue for computing—especially for less-intensive tasks like web browsing and communication.

June research from Prosper Mobile Insights indicates that there are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities. The greatest differences were in usage of email, Facebook, online shopping and internet search, with sizeable differences in Twitter and Pinterest usage as well.

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