Friday, July 20, 2012

Mobile sites vs apps: which one do I need for my business?

Consumer’s expectations are changing and as more and more businesses go mobile, you need to ensure you’re not losing customers by not moving with them.
If 10% of your total audience are using a mobile device to reach your website, it might be time to start thinking about making an investment in mobile.

Identify your needs before investing

Investing in a mobile site or app should not be considered lightly, it’s a decision that will dictate how your customers engage with your company and can potentially determine how well your business competes in the mobile marketplace.
This makes it is essential to carefully evaluate the merits of mobile sites and apps so you can make an informed decision about the best mobile approach for your business.
When deciding which mobile route to take, it is useful to take the BARDIC approach. This approach evaluates your mobile needs by considering the following:
  • Budget. What sort of budget is available for the initial investment and for on-going enhancements and maintenance?
  • Accessibility. What mobile devices are the intended target audiences using?
  • Revenue. How will the solution generate revenue for the business either directly or indirectly?
  • Delivery. How do you want to deliver information to your target audience? 
  • Integration. Does the mobile solution need to take advantage of the mobile device’s native functionality such as GPS?
  • Connectivity. Will the intended target audience have an internet connection when the mobile solution is required?
Evaluation against these factors allows businesses to objectively assess the suitability of the mobile platform for their market and target audience needs.


Mobile sites and apps are both great but don’t get carried away, some things are best done on big screens and if you don’t have more than 10% of your target audience using mobile then don’t rush. Just start planning for next year.

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