Friday, July 6, 2012

Retailers fighting back against 'showrooming'.

Big box retailers such as Best Buy have suffered from “showrooming,” where customers come into a store to find products they want to buy, but then walk out and purchase them for discounted prices at an online retailer, such as Amazon.com.

Now, as part of a new turnaround strategy, Best Buy, the nation’s largest electronics retailer by revenue, is fighting back, and to do so it’s reportedly taking a page out of Apple’s retailing play book.

At a test store near its headquarters in Richfield, Minn., the electronics retailer is offering a Solution Central help desk staffed by its Geek Squad division employees, which is similar to the Genius Bar found at Apple’s retail stores, The Wall Street Journal reported Thursday.

Best Buy is adopting other Apple-like retailing strategies, such as letting customers pay for products in several locations in the store rather than forcing them to line up at checkouts, the Journal said, and the recently-opened store is less concerned with displaying every Best Buy product and more with “connecting customers with employees who can answer questions or help program equipment.”

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