Wednesday, July 25, 2012

Site search for e-commerce

An effective site search function on an e-commerce site has a number of potential benefits. Customers are accustomed to finding results quickly and (mainly) accurately from search engines, and will expect a similar experience on e-commerce sites. 
On e-commerce sites, up to 30% of visitors will use the site search box, and each of these users is showing a possible intent to purchase by entering product names or codes. 
Here are some tips and examples showing best practice in search box placement and design... 

Why do retailers need site search? 

  • Improved sales. Effective site search means better usability, so customers can find things more quickly. This can translate into higher sales, as customers who find what they are looking for easily are more likely to make a purchase, while site search also offers opportunities for merchandising. 

  • Higher conversion rates. More intuitive search and navigation means higher conversion rates.
  • Increased site usage. A better user experience means that customers are more likely to spend more time on the site, and can boost the number of registrations and return visits.
  • Improved customer retention and loyalty
. More loyalty as customers know they can find products more easily. 

  • Improved branding
. Improving user experience means more customer satisfaction, and a better customer journey compared to competitor websites.

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