It appears that tablets have outpaced smartphones in the sheer amount of traffic they deliver to commerce sites, according to online marketing technology company Monetate.
Monetate, which analyzes more than 100 million online shopping experiences, said that in the first quarter of 2012, tablet traffic to commerce sites hit 6.52 percent, overtaking smartphones (5.35 percent) for the first time. In the last year, tablets’ traffic increased 348 percent while smartphones visits grew by 117 percent over the same period. Almost all of the traffic (95 percent) was from the iPad, said Monetate.
The rise of tablets is chipping away at the PC, which saw its share of traffic to commerce sites drop to 88 percent, a steep four percent drop in just one quarter. At this pace, PC traffic should fall below 75 percent within the next year.