Wednesday, July 18, 2012

The ROI of personalisation [infographic]

37% of companies surveyed are able to target personalised web content in the right context in real-time, according to stats from our latest Quarterly Digital Intelligence Briefing
June's briefing, sponsored by Adobe, looks into the latest trends around personalisation, the importance of customer trust when implementing this, and measurement of ROI. 
This infographic shows how companies are personalising the web experience, and how ROI is measured...

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