Tuesday, July 24, 2012

What has the greater impact on organic search rankings? Facebook Likes or Google +1s?


According to new data, Google +1s have a stronger correlation to high natural search rankings than Facebook Likes, and play a bigger role in a blended natural search strategy.
Digital agency Stickyeyes has looked at the influence of both Google +1s and Facebook Likes as emerging ranking signals using its Roadmap tool, which analyses over 100m ranking signal metrics each month across a 13 terabyte database.
This study looked at over 7,000 URLs that rank in the top 20 positions across multiple competitive sectors in Google.co.uk and correlated their actual +1 and Like counts versus ranking position. 
The results suggest that +1s have the biggest impact on search rankings...

An ever-changing landscape

Google uses more than 200 core ranking signals to populate its search results and it is constantly refining its algorithm based on these signals.
This is demonstrated in the graph below, which is a follow on from a previous post which used Stickyeyes data, ‘The effects of the Google Panda update’.
(The graph shows movement of website rankings in Google. Higher peaks indicate greater position movement across a larger number of websites.)
As we are currently experiencing an unprecedented series of algorithm updates, understanding which signals have a stronger influence on rankings and then deploying a blended search strategy with these elements is essential. 

Google +1 vs. Facebook Likes

Stickyeyes looked at the influence of both Google +1s and Facebook Likes as emerging ranking signals by analysing over 7,000 URLs that rank in the top 20 positions across multiple competitive sectors in Google.co.uk and correlating their actual +1 and Like counts versus ranking position.


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