Tuesday, August 28, 2012

5 common mobile marketing mistakes

Nowadays, marketers are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes such as leading consumers to a non-optimized site, which can deteriorate the user experience.

Mobile provides great opportunities for companies to reach as many consumers as possible on a device that is personal to them. With the explosion of new technologies such as augmented reality and QR codes, marketers are adding them into the marketing mix to reach tech-savvy consumers.

Here, industry experts sound off on the five common mobile marketing mistakes. 
  1. Poor execution
  2. Chasing shiny objects
  3. Following the path of online advertising
  4. Measurement
  5. No promotions  

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