Saturday, August 11, 2012

Amazon's mobile ambitions grow.

Image representing Amazon as depicted in Crunc...

Amazon.com Inc plans to expand its mobile platform and broaden its offering of devices beyond e-readers and the Kindle Fire tablet, analysts, developers and retail partners said ahead of results next week from the world's largest Internet retailer.

Amazon is to introduce up to five or six tablet SKUs, or stock-keeping units, according Demos Parneros, president of U.S. Retail for Staples Inc, which sells the Fire.

The tablets will be different sizes, including a 10-inch model, Parneros said. Amazon spokespeople declined to comment on the company's plans.

Amazon is making its own tablets to help the company sell more digital goods, such as MP3s, movies, TV shows, apps and games. Physical versions of these products, such as CDs and DVDs, were a big business for Amazon, but they are now in decline.

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