Saturday, August 11, 2012

Fear Of Missing Out Drives Social Media Use.

According to the State of Social Media study, recently released by Harris Interactive and MyLife, 62% of adults who are currently a member of more than one social networking site, say they keep an eye on their social networks because they don’t want to miss something (“Fear of missing out: FOMO”). The findings also indicate that nearly 40% would rather undertake unpleasant or potentially painful activities before they would give up their social networking profiles.

Jeff Tinsley, CEO of My Life, concludes that “... consumers are bombarded with so much information online... (that) anxiety around missing out has shifted to digital lives (reliance on social networks)... many people would rather run a marathon or spend a night in jail than give up their Facebook or Twitter account...”

Not only are consumers afraid that they’re missing out if they go too long between log-ins, but the younger generation often checks in with their friends and followers online before they’ve even “rubbed the sleep from their eyes,” says the report. More than half of social media multi-taskers want a solution to help them manage their online overload.  

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