Thursday, August 30, 2012

Growing Importance of Mcommerce

About 19 million US smartphone owners (or 17.4% of owners) completed a purchase via their device, aka mcommerce, during the three-month period ending April, 2012, according to comScore

This includes purchases such as tickets, meals for delivery or pickup, daily deals or discounts and gift certificates, but comScore’s list is missing other purchases that require the use of a mobile device such as music, videos, ebooks and games.

It is worth noting that over 30% is in the FMCG / CPG category (17.3% personal care + 13.3% groceries). Makes one wonder if the route to effective digital usage for this category - which is the late starter in the digital commerce space - is going to be mobile or mcommerce.

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