Thursday, August 30, 2012

How is the Mobile Assisting In Shopping.

Below is a graph of the research done by Neilson on the shopping habits of consumers with mobile in store capability. 

The study found a correlation between where shoppers are actually shopping and how frequently and for what purpose they use their mobile phone. In the study they found that consumers are most apt to use a mobile coupon in grocery stores and department stores (41% each).

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