Saturday, August 18, 2012

iPhone dominates smartphone traffic

The iPhone accounted for 61% of smartphone visits to e-commerce sites in Q2 compared to 37% from Android devices, according to new data from Monetate.

This represents a massive shift since Q4 2011 when iPhones made up 52% of traffic versus 46% from Android.

However there’s a different story when comparing tablet traffic. While the iPad still dominates the market the 
Kindle Fire and other Android devices have managed to take 10% of market share away from Apple in less than a year.

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