Friday, August 17, 2012

L'Oreal gets a Facebook boost with the ombré trend


This week it's all about the season of summer and the end of the Olympics on our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on three well-known brands – a Dutch brewer, a French cosmetics company and a favorite PC manufacturer as analyzed by the Dachis Group’s Stephanie Fuller.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.


L'Oreal

Any stylista knows the celebrity-by-way-of-everybody ‘ombré’ trend is in full speed. Mix that with the golden moment nail art is having and the combination is a force to be reckoned with. 

L’Oreal’s Facebook post highlighted the trend by featuring ‘a sunset for your nails’ image with the L’Oreal hue firmly placed in the hand models grip. For any beauty lover, a how-to explanation is essential for copying the look, and L’Oreal fed into their wishes right on queue. Leveraging beauty blogger and influencer Michelle Mismas of All Laquered Up, the link within the post led to a detailed description on how to perfect the polishing method. Giving the fans unique content specifically created for them paid off. 
The post was shared 328 times and gained nearly 7,000 likes, making the ombré and nail art trends an instant win for L’Oreal social.


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